The platform seamlessly manages sales, inventory, and shipping for thousands of businesses across various industries.

Business Challenge

In 2006, the client faced a common struggle for startup founders: effectively managing internal operations like time tracking and expense monitoring with inadequate tools. The Australian market lacked comprehensive CRM solutions, leaving businesses vulnerable to inefficiencies and errors.

Recognizing this gap, the client aimed to develop a versatile platform that addressed these challenges. What began as a time-tracking tool evolved into a full-featured CRM and ERP system, enabling businesses to streamline customer relationships, sales, inventory, and shipping processes.

Solution

Desktop Application

Tall Emu CRM initially started as a desktop CRM solution with core functionalities such as sales tracking and direct mail marketing. As demand for more advanced features grew, we expanded the platform into a comprehensive ERP system, managing everything from procurement and inventory to shipping processes.

• User Experience (UX): Redesigned critical modules to improve usability and increase productivity for end users.
• Cloud Efficiency: Leveraged Azure’s cloud infrastructure to optimize resource utilization, improving system performance and processing speed.
• Customization: Enabled extensive customization options, allowing users to add custom fields and tailor the CRM to fit their specific business processes.

Integration of Key Business Systems

Tall Emu CRM offers robust integrations with various third-party systems, streamlining business processes and eliminating silos:

• Accounting & Payment Systems: Integrated with five major accounting systems and payment gateways, including Stripe.
• Shipping & Communication: Supports seamless integration with postal and telecommunication systems.
• Marketing Tools: Connects with platforms like Facebook, Mailchimp, and other tools to run marketing ad campaigns.
• E-commerce & Email Clients: Integrates with WooCommerce and Outlook, improving its usability for businesses in sales and marketing sectors.

These integrations are continuously updated to ensure compatibility and handle the workload of thousands of customers with complex, customized workflows.

Advanced Customization Capabilities

Tall Emu CRM is designed with flexibility in mind, offering a wide range of customization options to meet the specific needs of its clients. For example, clients can add custom fields in their database to ensure CRM meets their unique business needs.

We also developed a system that automates many customization tasks, reducing the time and effort required to configure the CRM for individual businesses, thereby accelerating onboarding and reducing manual effort.

Data Security and Compliance

Security is a core priority for Tall Emu CRM. The platform has passed multiple independent security audits to ensure that customer data is protected at all times. 

Each customer’s data is stored in isolated databases, ensuring privacy and preventing potential breaches. The system complies with local data security regulations, offering peace of mind to businesses handling sensitive information.

Key Features

• Comprehensive Sales and Operations Management: An all-in-one platform that integrates sales, inventory, and shipping for streamlined business operations.
• Customizable CRM: Tailor workflows and add custom fields to ensure that the platform adapts to unique business requirements.
• Cloud-based Platform: Hosted on Microsoft Azure with data stored locally in Australia, providing secure and scalable performance with low operational overhead.
• Accounting System Integration: Seamlessly connects with major accounting platforms to streamline financial processes and reduce manual errors.
• Telecommunication Integration: Includes CTI system integration to enable direct customer interaction via phone within the CRM interface.
• Data Security & Compliance: Ensures data protection and privacy through isolated database storage and compliance with governmental regulations.
• Continuous Modernization: Regular updates and integrations with popular tools like WooCommerce, Facebook, Mailchimp, and Outlook ensure the platform meets evolving business needs.

Tools & Technologies

• .NET Framework
• Microsoft Azure
• SQL Database
• JavaScript
• WooCommerce
• API Integration Tools
• Telephony Integration (CTI Systems)
• Telerik Components
• Microsoft Dynamics Framework

Results

Tall Emu CRM has seen widespread adoption, now supporting over 1,000 customers across various industries, each managing tens of thousands of employees. 

It has earned significant market recognition, ranking among the top 15 CRMs in the Australian market and receiving the prestigious Cloud Award in 2023-24. 

Currently, Tall Emu CRM is focusing on enhancing its UI/UX to improve user experience, optimize workflows, and increase efficiency for its growing customer base.